Job Description

RESPONSIBILITIES:

Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.

Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.
Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.

QUALIFICATIONS:

6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.

Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
Player-coach mindset—comfortable both setting strategy and diving into the details.

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