Executive Director, Enterprise Sports Sponsorship Strategy & Activation at CVS Health

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary: The Executive Director, Enterprise Sports Sponsorship Strategy and Activation, serves as the Enterprise authority on sports sponsorship strategy, portfolio design, and activation. This leader is responsible for shaping the long-term sponsorship vision into disciplined execution that maximizes brand equity and business value. This leader will bring significant industry depth – expertise in evaluating sponsorship opportunities, negotiating and managing complex partnerships, building activation and go-to-market strategies and plans, and structuring and managing governance practices for a major brand. The Executive Director will stand up and lead the Enterprise Sports Sponsorships practice end-to-end from strategy development through execution, measurement, and reporting, ensuring enterprise sponsorship investments are aligned, optimized, and strongly leveraged across the company. The ideal candidate for this role will blend their expertise in sports sponsorship strategy with experience in corporate leadership, and exceptional project management to enable CVS Health to operate a world-class sports sponsorship practice. Primary Role and Responsibilities: • Develop, govern, and implement the enterprise sports sponsorship strategy that is aligned with brand and business objectives. • Build and operationalize a scalable sports sponsorship capability and practice, including strategic planning, stakeholder management and governance frameworks, measurement methodology, performance dashboards, and cross-functional operating models. • Serve as the enterprise expert on sports sponsorship evaluation, asset valuation, contract structure, and deal negotiation – ensuring CVS Health secures maximum brand and financial value. • Provide expert guidance to executive leadership on sponsorship opportunities, risks, investment levels, and ROI. • Parter closely with Marketing, Merchandising, Brand, Government Affairs, Communications, and Legal to ensure sponsorships are strategically integrated and consistently executed to maximize impact and performance against business and brand objectives. • Identify, recommend, negotiate, manage, and optimize, high-value partnerships across leagues, teams, venues, media partnerships and outside agencies that align with the brand and vision and objectives. • Analyze market trends and competitor activities to stay ahead in the industryRequired Qualifications: • 12+ years of progressive experience in sports sponsorship strategy and partnership management, with a proven track record of leading sponsorship portfolios for major brands, leagues, or agencies. • Deep expertise in the sports sponsorship industry, including asset valuation, contract structure, partnership negotiation, rights management, and activation best practices. • Demonstrated experience designing, operationalizing, and scaling a sponsorship or partnership practice – ideally across a large, complex, multi-business organization. • Strong strategic thinking skills, with the ability to assess sponsorship opportunities, build long-term portfolio strategies, and translate enterprise goals in actionable plans. • Hands-on execution experience, including leading cross-functional activation, overseeing agency/external parters, and ensuring best-in-class delivery across multiple channels and business units. • Proven ability to analyze performance data, build measurement frameworks, and use insights to guide investment decisions and optimize ROI. • Demonstrated ability to thrive in a fast-paced, highly matrixed environment – balancing strategic leadership with operational execution. • Strong leadership and talent development capability – coaching teams, building new capabilities, and establishing governance models and best practices for a newly established team.Preferred Qualifications: • Experience working within a large enterprise or Fortune 50 environment. • Strong network across leagues, teams, properties, and sports marketing agencies. • Experience leading high-value partnerships across multiple sports verticals (i.e. NFL, MLB, USSF, venue rights, etc.).Travel Requirements: • Travel is a component of the role, with a minimum of 25% expected for team activities, visits to stadiums, and engagement with other business segments as needed.Education: • Bachelor’s degree in business, Marketing, sports management, or a related field is required. Pay Range The typical pay range for this role is: $131,500.00 - $303,195.00 ...