Executive, Sports & Entertainment at WPP

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 2013 - Executive, Sports & Entertainment WPP Media Sports & Entertainment WPP Media is the UK’s biggest media agency network. More clients choose to work with us than anyone else in the UK. This success is delivered via a clear, client centric vision – to be the most trusted growth partner for brands. WPP Media: Sports & Entertainment is our dedicated practice focused on the development of brand partnerships, sponsorships, branded entertainment and socially driven content solutions for brands. We work with the biggest and most impactful brands, platforms, IP, rights holders, talent and creators to drive our work. We passionately believe that Sports and Entertainment make modern culture. Across sport, music, fashion, gaming and entertainment, they fuel the communities and fandoms that drive audiences and power brand differentiation. The vision of our 100+ dedicated craft experts is simple – We make brands epic in culture. This role sits within the specialist sports team – a specialist partner for sponsorship, entertainment-led partnerships and cultural engagement. Our primary focus is to provide solutions, services and consultancy for clients that delivers relevance across their partnerships and wider marketing activity. In a fragmented media landscape, audiences expect brands to show up meaningfully in the spaces they love. Cultural relevance is a key driver of growth - and partnerships are one of the most powerful ways to earn attention with credibility. Our Sports offering is built on 3 key pillars: • Partnership Strategy & Creative – assessment, selection, negotiation of partnerships & development of creative, strategic solutions for clients. • Activation – multi-channel execution of all partnerships across digital, experiential, social & content creation. • Measurement & Evaluation – use of data, insight and evaluation tools to deliver comprehensive, objective and robust measurement of partnership activity, ensuring client’s marketing activities are targeted and amplified in key channels to maximise return on investment. Role Summary and Impact This role will help support the day-to-day output and team delivery of partnerships across sport, entertainment, live experiences and cultural platforms. You will bring a passion for learning cultural intelligence, commercial rigour and operational excellence to create partnerships that are authentic, scalable, and measurable. You will support the team, and senior leaders in the team, working to deliver best-in-class partnerships, operating as an extension of client and account teams. You will work closely with account managers and account leads to support partnership management, providing information that supports strategic decision making, management of key stakeholders, actioning deliverables, and management of partnership rights to deliver best-in-class outcomes across the WPP network, rights holders, and suppliers. You will work with wider specialist teams across WPP to deliver truly exceptional, integrated creative and strategic campaigns that deliver world-class, multi-channel results with content, partnerships, paid media, social & experiential at their heart, providing significant impact on our client’s businesses. What you’ll do Client & Stakeholder Support (Partnership delivery) • Support management of client activities across new and existing partnerships; be trusted counsel on sport & entertainment opportunities. Escalating where required. • Support translating business challenges into partnership-led solutions that drive measurable outcomes. • Lead and support responses to briefs and renewal planning with WPP specialists (strategy, creative, social/influence, production) by researching and providing insights and information, as well as how to use this to craft partnerships • Ensure all deliverables align with brand strategy, values, guidelines, approvals, and stakeholder expectations, in consultation with leaders. • Support and deliver client requests and manage status reports and deliverables with client meetings - building and supporting excellent client relationships that leads to successful partnership activation Partnership Management (End-to-end delivery excellence) Support the management of partnership delivery across rights holder and media ecosystems, including: ...