LA Galaxy, Digital Marketing Analyst at Los Angeles Galaxy
Job Description
Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary
The Digital Marketing Analyst is responsible for developing and managing the organization's marketing reporting, dashboarding, audience insights, and business intelligence capabilities. This role will support data-driven decision making across marketing, ticketing, partnerships, ecommerce, and fan engagement initiatives through actionable reporting and performance analysis. This position will oversee marketing dashboards, tracking implementation, audience analysis, and campaign reporting for paid media while helping establish scalable measurement frameworks and insight generation processes. The role will work closely with stakeholders across departments to identify trends, uncover opportunities, and inform strategic decision making.
Essential Functions
- Develop, update, and maintain marketing and business performance dashboards and recurring reports that provide visibility into KPIs, marketing channel performance, campaign effectiveness, and revenue outcomes. Coordinate with Data Analyst on ticketing and business reporting and analysis.
- Partner with internal and external teams to set up, establish and manage tracking infrastructure, tagging standards, and attribution frameworks across digital channels and platforms, including website, ecommerce, and paid campaigns and channels in coordination with Paid Media Manager.
- Analyze fan, customer, and campaign data to identify trends, opportunities, and actionable business insights that support organizational objectives.
- Support audience segmentation and reporting frameworks that support lifecycle marketing, personalization, paid media optimization, and fan engagement strategies
- Deliver reporting and insights to stakeholders across marketing, ticketing, partnerships, and other business functions.
- Assist the development of forecasting, pacing, and performance measurement models tied to acquisition, retention, and monetization goals.
- Collaborate with digital product and marketing teams to measure conversion performance, funnel behavior, and user experience optimization initiatives.
- Ensure data integrity, reporting consistency, and measurement accuracy across dashboards, analytics platforms, and business reporting tools.
- Establish and maintain standardized reporting processes, documentation, and business review cadences across departments.
- Stay informed on emerging analytics tools, dashboarding capabilities, and measurement best practices to improve organizational reporting maturity.
Required Qualifications
- BA/BS Degree (4-year) (Advanced Degree Preferred) Computer Science, Information Systems, Data Science, Engineering, Analytics, Product or related technical field.
- 2-4 years Related work experience.
- Experience creating dashboards, reports, and marketing performance analyses that support business decision making.
- Experience working with digital analytics and campaign measurement tools, including tracking and reporting processes.
- Strong experience translating complex data and analytics into actionable business insights, including audience segmentation, lifecycle analysis, performance measurement, and fan engagement strategies that drive revenue outcomes.
- Experience identifying business opportunities, structuring analyses, synthesizing findings, and delivering clear, data-driven recommendations to cross-functional stakeholders and senior leadership.
- Experience partnering cross-functionally with marketing, ticketing, partnerships, digital product, and operations teams to align analytics initiatives with commercial and organizational objectives.
- Experience supporting conversion optimization, campaign performance analysis, and customer journey insights across acquisition, retention, upsell, and engagement initiatives.
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