Manager, Data & Analytics | Syracuse University at Legends Global

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

LEGENDS GLOBAL & SYRACUSE UNIVERSITY

Syracuse Athletics and Legends are engaged in a 10-year partnership that will integrate data and analytics, marketing, ’Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends will manage all aspects of the ’Cuse Athletics Fund annual fundraising program. Legends’ unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. The partnership will also ensure that the Orange build upon their legacy of supporting student-athletes in the classroom and on the playing fields. Legends will also team with Syracuse University’s Falk College of Sport to provide education, mentorship, and career opportunities to students.

THE ROLE

The Manager of Data & Analytics is principally responsible for assisting our management team at Syracuse University to drive strategy with data and actionable insights. This critical role will be focused on ticketing purchases, athletic constituent behavior patterns, and historic athletic donation data to further harness, extend and deliver the data analytics to drive business performance in the following verticals: General Ticketing, Premium Seating, Corporate Hospitality, and Annual Athletic Fundraising.

To accomplish this task, this role will work with both Ticketing, Marketing, Premium Seating & Annual Fundraising and client to understand, define and document the overarching business objectives. The Manager of Data & Analytics will conduct full lifecycle activities to include requirements analysis and design, develop data insights and reporting capabilities, and continuously monitor performance and quality control plans to identify improvements to the overall data eco-system.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes.
• Act as the subject matter expert and first line of support for the business processes and day-to-day operation infrastructure and systems
• Serve as primary point of contact for Salesforce, as well as the internal database administrator and subject matter expert.
• Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
• Create and develop reports and dashboards for data visualizations to support the day-to day needs of Syracuse Athletics.
• Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
• Design, build, and drive campaigns to better engage the Syracuse Fans, Alumni, and donors
• Analyze campaign performance and clearly articulate insight for how to improve engagement.
• Provide recommendations to sales leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies.
• Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.) across ticketing and annual fundraising efforts
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Ability to build flexible and innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.
• Excellent communication, presentation and data story-telling skills.
• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
• Acquire data from primary and secondary data sources and maintain databases/data systems

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