Retention & Engagement Lead at FairPlay Sports Media

Role clarity (RASCI) To ensure clear ownership and effective collaboration within the central capability model, the Retention & Engagement Lead operates within the following RASCI framework: Responsible (R) • Global retention, engagement and lifecycle strategy • Engagement and churn‑reduction frameworks across products and markets • Loyalty, value, upgrade and cross‑sell strategy definition • Fan community strategy and participation models • Identification of behavioural signals impacting engagement and retention Accountable (A) • Delivery of retention, engagement and customer lifetime value outcomes against agreed KPIs • Ensuring engagement and lifecycle strategies are commercially effective and scalable • Ensuring retention initiatives are aligned to product roadmap and acquisition quality Supporting (S) • Local market execution of lifecycle, retention and engagement initiatives • Product marketing of fan propositions throughout the lifecycle • White‑label deployments with engagement and retention playbooks Consulted (C) • Product teams on retention‑driven feature prioritisation and engagement design • Growth & Acquisition Lead on lifecycle handover points, upgrade pathways and fan value optimisation • Data and Insight teams on cohort analysis, behavioural modelling and performance interpretation Informed (I) • Senior stakeholders on engagement trends, churn drivers, retention risks and value‑growth opportunities This RASCI model ensures the Retention & Engagement Lead has clear ownership of lifecycle value and engagement performance, while enabling strong cross‑functional collaboration and effective local execution.