Brand Communications Director at Brodie Sports Group

Type: Full-time|Permanent Location: Toronto, ON Salary: $90,000 – $120,000 CAD annually Reports to: Executive Creative Director COMPANY OVERVIEW 50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates. Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes. BRL Studio® is the creative engine behind Brodie Rec. League, the world's largest adult recreational basketball organization. Led by Executive Creative Director Shane Stirling, we operate at the intersection of sport, art, and culture. We're building a 24-person studio that moves fast, thinks differently, and makes work that matters. Always Fresh. Never Washed.™ ROLE OVERVIEW The Brand Communications Director is the architect of Brodie's corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you'll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You'll translate our creative conviction into authoritative communication—building newsletter strategy, daily email engagement, PR infrastructure, media relations & LinkedIn presence that positions Brodie as the primary source in adult basketball culture. This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes. CORE RESPONSIBILITIES Strategic Communications Planning • Develop & execute integrated communications strategy aligned with business objectives & brand positioning • Lead strategic planning for all major announcements: product launches, partnerships, expansions, executive appointments & corporate milestones • Create annual communications calendar synchronized with marketing, partnerships & business development initiatives • Manage communications budget, agency relationships & vendor partnerships • Provide strategic counsel to Connor Renton, CEO & Founder, Sohaib, COO and Shane Stirling, Executive Creative Director on messaging, positioning & narrative timing • Monitor industry trends, competitive landscape & cultural moments to identify proactive story opportunities • Develop crisis communications protocols & serve as primary point of contact during sensitive situations Media Relations & Earned Coverage • Build & maintain relationships with national & regional media across sports, business, culture & lifestyle beats • Develop targeted media lists & proactively pitch stories to tier-1 & trade publications (Fast Company, Sports Business Journal, Globe & Mail, Toronto Star, Complex, Hypebeast, Forbes, etc.) • Serve as primary media contact & spokesperson liaison—manage all incoming media inquiries & interview requests • Secure high-impact earned media placements that drive brand awareness, partnership opportunities & investor interest • Plan & execute media events, press conferences & journalist briefings • Track, measure & report on earned media performance, coverage sentiment & share of voice • Create media monitoring systems & provide regular competitive intelligence reports Corporate Communications & Executive Positioning • Position Connor Renton, CEO & Founder and leadership team as thought leaders through byline articles, speaking engagements & media features • Develop executive communications strategy: speeches, op-eds, award submissions & conference participation • Create talking points, Q&A documents & briefing materials for executive media engagements • Manage corporate announcements, press releases & official statements • Oversee internal communications related to external-facing announcements • Draft & distribute quarterly business updates, partnership announcements & milestone communications • Maintain corporate fact sheets, executive bios & boilerplate language Owned Media & Content Development • Launch & manage Brodie newsletter as premier basketball culture publication—establish editorial strategy, content pillars & publishing cadence • Develop daily email communication strategy that drives engagement, retention & conversion across athlete, partner & community audiences • Create long-form content (case studies, white papers, industry reports) that establishes Brodie as category authority • Oversee corporate blog, LinkedIn & owned channels—ensure consistent voice, narrative & strategic alignment • Commission & edit content from internal contributors & external partners • Build content calendar that balances business objectives with cultural relevance ...