CRM & Data Analyst at Chicago Fire
Job Description
There has never been a more exciting time to join Chicago Fire FC.
As one of Major League Soccer's original clubs, Chicago Fire FC is in the midst of an exciting era fueled by tremendous investment, ambition, and growth. With a new $100M state-of-the-art Endeavor Health Performance Center now open, new offices in Chicago's iconic Wrigley Building, and plans underway for a privately-funded $750M+ soccer-specific stadium set to open in 2028 in the heart of Chicago, the Club is building the future of soccer in one of the world's great sports cities.
Chicago Fire FC is becoming a cultural force in Chicago by connecting communities, shaping experiences, and creating new ways for fans to engage with the game and the city. The Club's future home, McDonald’s Park, will anchor Chicago's newest neighborhood and serve as a catalyst of growth for the next chapter of professional sports and entertainment in the city.
Joining Chicago Fire FC today means joining an organization on the rise. Our growth creates once-in-a-lifetime opportunities for ambitious professionals to generate meaningful impact and help shape the future of our Club. Whether on the pitch working match day or in the front office, every team member plays a role in building something incredibly special.
At Chicago Fire FC, our mission is to entertain, serve, and unite Chicago through world-class experiences and a relentless pursuit of excellence. We are guided by our core values: Integrity, Respect, Innovation, Accountability, and a commitment to Never Settle.
If you're looking for a place where your work will matter, your ideas will be heard, and your career can grow alongside one of the most ambitious projects in professional sports, we'd love to hear from you.
Position Overview:
Chicago Fire Football Club is seeking a CRM & Data Analyst to support and optimize the Club’s fan data and CRM ecosystem. This role will report to the Sr. Director, Marketing and serve as the primary administrator for Salesforce on the Business Strategy & Analytics team, partnering closely with Marketing, Ticketing and Corporate Partnerships to improve the quality, automation, reporting and fan engagement initiatives.
Job Responsibilities:
- Serve as the primary administrator and subject matter expert for Salesforce, ensuring the platform supports the operational and strategic needs of the Club.
- Manage day-to-day Salesforce administration, including user management, security permissions, data hygiene, field configuration and workflow/automation (Flows, Process Builder, triggers).
- Lead CRM onboarding and training for new employees, while developing and maintaining training materials (guides, FAQs, Trailhead paths, etc.).
- Partner with Ticketing, Corporate Partnerships, Marketing and other business stakeholders to identify, document and implement CRM enhancements that improve efficiency, data quality and user adoption.
- Build, maintain and optimize Salesforce reports, dashboards and audience segments to support revenue generation, fan engagement, marketing performance and business decision-making.
- Troubleshoot, monitor and enhance integrations between Salesforce and related tools and data providers (JotForm, deal management platforms, lead nurturing tools like Conversica, integrated mobile apps, deduplication tools, data providers like ZoomInfo, etc.).
- Collaborate with the Business Strategy & Analytics team to reconcile CRM with external data sources, including integrations with the Club’s data warehouse (e.g., Snowflake, Databricks) and data visualization tools (e.g., Tableau, Sigma).
- Utilize SQL and other analytical tools to investigate data issues, validate business processes, support reporting requirements and improve data integrity across systems.
- Support fan lifecycle marketing initiatives through Salesforce campaigns, journeys, audience segmentation, lead routing and automation workflows.
- Develop and maintain documentation for CRM processes, integrations, data governance standards and system configurations.
- Perform routine system audits, data quality reviews, duplicate management and platform health assessments to ensure long-term system reliability.
- Stay current on Salesforce platform releases, emerging CRM technologies, AI-enabled capabilities and industry best practices, recommending enhancements where appropriate.
- Support cross-functional initiatives focused on fan engagement, membership growth, sponsorship activation, premium sales and revenue optimization.
- Other duties as assigned.
Required Qualifications:
- 3+ years of professional Salesforce administration experience, with a strong understanding of CRM architecture, workflows, automation and CRM best practices.
- Hands-on experience configuring and supporting Salesforce, including Flows, validation rules, security models, custom objects, reports, dashboards and user management.
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