Director - Digital Marketing at Dream Sports

About DreamMoney DreamMoney is building an AI-powered, human-guided, gamified personal finance platform that helps users save, invest, borrow, and learn in one seamless journey. Our mission is to make wealth creation simple, trusted, and rewarding for every Indian household. Backed by the Dream Sports ecosystem, DreamMoney benefits from deep reach across digital-savvy, aspirational users nationwide, a foundation to rapidly scale adoption Your Role: • Independently lead the overall digital marketing and user acquisition strategy and drive new user growth with strong focus on CAC, ROAS, LTV, retention, and revenue impact • Own channel mix decisions across Google App Campaigns (UAC), Meta, and other paid channels • Define and lead creative strategy in partnership with internal creative teams and agencies • Build structured experimentation frameworks across audiences, bidding strategies, creatives, and funnel stages • Work closely with Product, Analytics, and Customer Service teams to improve conversion, onboarding, retention, and monetization • Leverage MMP tools (Appsflyer) for attribution, fraud monitoring, and performance analysis • Collaborate with CRM teams using CleverTap (or similar tools) to design lifecycle journeys and re-engagement campaigns • Build dashboards, performance reporting systems, and executive-level reviews • Hire, lead, mentor, and scale a high-performing performance marketing team. Qualifiers: • 8–12+ Years experience in performance marketing for app-based businesses • Proven experience managing seven figure annual marketing spends • Strong expertise in Google App Campaigns (UAC) and Meta Ads (App Install + Conversion campaigns), Appsflyer, CleverTap, and proficiency in Excel/Google Sheets • Experience in high-growth consumer tech / fintech / D2C apps About Dream Sports: Dream Sports, India’s leading sports technology company, powers the fan journey for 300 million sports fans across entertainment, content, gaming, travel, AI, and grassroot sports development. Its portfolio includes Dream11, a sports entertainment platform; FanCode, India’s digital sports destination; DreamSetGo, India’s premium sports travel and experiences platform; Dream Cricket, an AAA mobile sports game; Dream Horizon, our battle-tested tech, now open-sourced & free for all, Dream Sports AI, reimagining sports with AI, and Dream Money, empowering every Indian to grow their net-worth. The company is also home to the Dream Sports Foundation, its philanthropic arm. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is headquartered in Mumbai. For more information: https://dreamsports.group/