Director, Partner & Sports Marketing at Ōura

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. We’re looking for a strategic and driven Director, Partner & Sports Marketing to build and lead our partner marketing strategy across our brand, collegiate and professional sports, and growing product partnerships, including owning how we market our Oura360 offerings (e.g., Dexcom Stelo, Health Panels) to Oura Members. This highly visible role will define how we show up with our brand partners, shaping partnership strategy from target prioritization and deal structuring through activation, measurement, and renewal. This leader will build and own end-to-end brand and sports partnerships, developing scalable co-marketing programs, maximizing contractual assets, and ensuring measurable brand and business impact. In addition to driving joint marketing strategies, this role will lead brand, experiential, and sports initiatives with partners, crafting standout collaborations and integrated campaigns that elevate our brand, deepen engagement, and create culturally resonant moments; while partnering cross-functionally with Commercial and Sales teams to unlock revenue-driving opportunities. You will oversee a small team, collaborate closely with senior leadership, and work cross‑functionally across Marketing, Commercial, Product, Social, Lifecycle, and PR/Comms to influence priorities and drive growth through our partner and sports ecosystem. This is a remote role, but the candidate must be based in the United States. What You Will Do:1. Strategy & Leadership • Build and own the comprehensive partner and sports marketing strategy, aligned to company growth goals and long-range plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders. • Define tiered partner frameworks, value propositions, and go‑to‑market strategies, clarifying investment levels, benefits, and expectations for each tier. • Lead, coach, and develop a Partner & Sports Marketing team, fostering a high‑performance, collaborative culture and creating clear paths for growth and ownership. • Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.2. Sports Marketing • Develop and lead brand marketing initiatives and experiential activations that elevate our brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels. • Lead Oura’s sports marketing strategy, starting with our role as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with the Brand and Creative teams. • Translate complex sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear activation roadmaps that balance brand elevation, performance, and operational reality. • Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Oura’s leadership in sleep, recovery, readiness, and long-term wellbeing for elite athletes and everyday members alike. • Concept, produce, and support immersive sports‑led experiences (e.g., Team USA/Olympics activations, Team Finland and federation programs, hospitality experiences, athlete‑driven content) that create culturally resonant moments and measurable impact.3. Brand Partner Marketing • Define and uphold criteria for brand-right partnerships, ensuring alignment with Oura’s positioning, cultural relevance, and long-term brand strategy; influence target selection in collaboration with executive stakeholders. • Lead the development of integrated co-marketing strategies in close partnership with Brand, Creative, Product, and Commercial teams, translating partnership assets into cohesive campaigns and storytelling across paid, owned, earned, retail, and partner channels. • Oversee the strategy and execution of experiential and brand activations tied to strategic partners, creating culturally resonant moments that elevate Oura’s presence while delivering measurable brand and business impact. ...