Lead Director of Branding, Business Communications & Sports Marketing at Dow

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. About you and this role Dow has an exciting opportunity for a Lead Director of Branding, Business Communications & Sports Marketing located in Midland, MI! In this role, you will partner with senior business leadership to strengthen Dow’s enterprise brand as a long-term strategic asset and deliver measurable commercial and reputational impact through integrated enterprise branding and marketing communications excellence. You will have primary accountability for Dow’s enterprise brand strategy, stewardship, governance and brand health measurement, ensuring the Dow brand is consistently defined, protected and strengthened globally. You will lead a global team that develops and executes enterprise branding leadership, governance and activation, as well as multi-channel enterprise and business and marketing communications strategies that engage customers, stakeholders and employees in support of Dow’s business and enterprise priorities. You will report to Dow’s vice president of Corporate Affairs, hold a seat on Dow’s Corporate Affairs Leadership Team and provide strategic counsel to business presidents and senior leaders, ensuring clear ownership boundaries and alignment across brand stewardship, enterprise messaging, and business communications programs in tandem with Dow’s enterprise reputation strategy, business objectives and growth priorities. Responsibilities Enterprise Brand Leadership & Governance • Own and evolve Dow’s enterprise brand strategy, including brand positioning, architecture, value proposition and usage principles, in partnership with Corporate Affairs leadership and enterprise stakeholders. • Serve as steward of the Dow brand as an enterprise asset, ensuring consistency, discipline and protection across businesses, regions, partnerships, sponsorships and external platforms. • Establish and maintain enterprise-wise brand governance frameworks, including standards, policies, approval practices, escalation paths and risk management protocols. • Define and oversee brand health and brand value measurement, including reputation, equity and value indicators, translating insights into leadership decision-making and strategic action. • Enable the organization to create, promote and activate the Dow brand effectively, while maintaining clear distinction between brand definition / stewardship and communications or campaign execution. Business & Marketing Communications Strategy • Partner with senior business and functional leaders to shape and execute integrated business and marketing communications strategies that advance Dow’s growth, reputation, and commercial objectives. • Serve as a trusted advisor to leadership on enterprise brand implications, positioning and risk. • Translate business strategies into clear, compelling messaging and engagement strategies within established enterprise brand frameworks across global and regional audiences. • Lead the development and execution of integrated, multi-channel marketing communications plans aligned with business marketing strategies and customer engagement priorities. • Partner with Dow’s Corporate Communications team to ensure consistency of purpose, effective messaging and engagement across stakeholders. Sports Marketing Leadership and Oversight • Provide strategic oversight and leadership for Dow’s Sports Marketing capabilities and programs, ensuring sports partnerships and platforms advance brand visibility, thought leadership, and business relevance. • Ensure alignment of sports marketing communications with enterprise business and brand priorities, as well as proper governance and oversight of sports marketing assets. • Partner with Dow’s commercial team to guide the integration of sports marketing initiatives into broader business and marketing communications programs that maximize return on investment and brand impact. People & Organizational Leadership • Lead and develop a high-performing organization of marketing communications leaders, managers, and specialists, foster engagement, capability building, and succession planning. • Own the talent strategy, organizational design, and resource planning for the Business & Marketing Communications organization. ...