Manager, Digital Marketing at Arizona Cardinals

Position: Manager, Digital Marketing – Full Time/Exempt Department: Marketing – Performance Marketing Reports to: Director, Performance Marketing Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.). Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League.  Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community. If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what’s happening here. Summary: The Digital Marketing Manager is responsible for driving measurable growth and engagement through integrated digital strategy, lifecycle marketing, and performance optimization. This role sits at the intersection of CRM, paid media, and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full customer journey. This individual will own campaign execution and end-to-end channel orchestration, delivering the right message, to the right audience, at the right time. Primary Job Duties: The Manager, Digital Marketing role will have daily responsibilities including, without limitation, to the following: • Digital Strategy & Performance • Develop and execute integrated digital marketing strategies across paid, owned, and earned channels • Work with media agency on media plan and optimizations • Manage and optimize campaigns across paid media (search, social, display, programmatic) • Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates • Lead budget allocation and pacing, balancing efficiency with growth opportunities • Identify trends and optimization opportunities through ongoing data analysis • CRM & Lifecycle Marketing • Own CRM strategy and execution across email, SMS, and push notifications • Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back) • Leverage segmentation, personalization, and behavioral triggers to enhance customer experience • Partner with data teams to ensure accurate audience targeting and journey mapping • Continuously test and optimize messaging, creative, and timing to improve performance • Campaign Calendar & Channel Orchestration • Partner cross-functionally to align campaigns with key business initiatives • Lead campaign briefs and alignment • Lead tentpole campaigns • Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app • Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey • Define channel roles (lead vs. support) to maximize impact and eliminate redundancy • Optimize timing, frequency, and audience strategy based on performance data • Establish governance for campaign prioritization and execution • Data, Testing & Optimization • Build and maintain dashboards to track performance across channels and campaigns • Lead A/B and multivariate testing strategies • Translate data into actionable insights and recommendations • Ensure proper tracking, attribution, and tagging • Other duties as assigned Qualifications/Requirements: • Education: A bachelor’s degree in marketing, communications, or equivalent experience • Experience: At least three to five years experience in digital or engagement marketing • Strong expertise in paid media and CRM/lifecycle marketing • Experience with Salesforce Marketing Cloud, Google Analytics, Meta, Google Ads • Strong understanding of attribution and data analysis • Proven ability to manage budgets and optimize performance • Ability to collaborate across departments and levels throughout an organization • Strong English written and verbal communication skills ...