Manager, Digital Marketing at Miami Dolphins & Hard Rock Stadium

Manager, Digital Marketing Department: Marketing Direct Supervisor: Sr. Director, Digital Marketing Status: Full-time Summary: The Digital Marketing Manager will support the Sr. Director of Digital Marketing by driving the execution, coordination, and optimization of Hard Rock Stadium’s end-to-end digital communications across paid media and lifecycle marketing channels. This role will act as a strategic execution partner, translating data into insights, insights into recommendations, and recommendations into action across email, SMS, push notifications, web/app messaging, and paid media touchpoints. The role will focus on database growth, segmentation, personalization, and performance measurement, while preparing executive-ready insights that clearly connect communications activity to revenue, ticket sales, and fan engagement across Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, Miami Open, and Hard Rock Stadium. Location: • This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL. Responsibilities: • Execute and optimize integrated digital communications across paid ads, email, SMS, web push notifications, app push notifications, website pop-ups, and paid media touchpoints, ensuring cohesive messaging across acquisition, nurturing, re-engagement, and conversion journeys. • Support customer database growth through digital lead capture initiatives across paid media, website experiences, events, and on-site activations, with a strong focus on CRM data quality and scalability. • Develop and operationalize segmentation, audience, and communication frameworks to enable more personalized, relevant, and high-performing lifecycle and paid media messaging. • Partner closely with paid media teams and external agencies to align acquisition strategies with downstream lifecycle programs and database growth objectives. • Analyze performance across paid media and lifecycle channels, including engagement, conversion, revenue, and database growth metrics, and translate findings into clear, prioritized recommendations. • Prepare executive-level presentations, dashboards, and post-campaign readouts that connect channel performance to business outcomes such as ticket sales, revenue, and fan engagement. • Manage testing and experimentation across messaging, offers, timing, creative variations, and calls to action across email, SMS, push, on-site messaging, and paid media. • Collaborate cross-functionally with creative, lifecycle, analytics, product, engineering, and business teams to ensure accurate execution, measurement, and continuous optimization. • Proactively identify opportunities to improve marketing technology, automation, processes, and workflows to drive efficiency, scalability, and incremental business growth. Qualifications: • Bachelor’s degree in Marketing, Business, Communications, or a related field. • Minimum 4 years of experience in lifecycle marketing, CRM, or integrated digital communications, with a strong focus on revenue-driven outcomes. • Hands-on experience with paid media, email, SMS, push notifications, and on-site messaging platforms. • Strong understanding of how paid media and lifecycle marketing work together to drive acquisition and conversion. • Experience developing segmentation strategies and managing customer data to improve targeting and personalization. • Proficient in marketing analytics and CRM platforms; experience with HubSpot or similar tools strongly preferred. • Highly analytical, with the ability to synthesize performance data into clear recommendations. • Excellent written and verbal communication skills. • Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously. • Comfortable working cross-functionally and influencing stakeholders across teams. • Thrives in a fast-paced, high-visibility environment where testing, optimization, and iteration are essential. • Willingness to work flexible hours as needed to support key events and campaigns. Featured Benefits: • Medical, dental, and vision insurance • Life insurance (including voluntary coverage for spouses and children) • Long-term disability insurance • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open • Employee gym, subsidized lunch program, and discounts on a variety of products and services • 401k, paid time off (PTO), and company holidays The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening. ...