Marketing Operations Coordinator at Brodie Sports Group

Type: Full-time|Permanent Location: Toronto, ON Salary: $50,000 – $65,000 CAD annually Reports to: Executive Creative Director COMPANY OVERVIEW 50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates. Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes. BRL Studio® is the creative engine behind Brodie Rec. League, the world's largest adult recreational basketball organization. Led by Executive Creative Director Shane Stirling, we operate at the intersection of sport, art, and culture. We're building a 24-person studio that moves fast, thinks differently, and makes work that matters. Always Fresh. Never Washed.™ ROLE OVERVIEW This role is the operational backbone of Brodie's registration marketing machine. You own the day-to-day execution that converts thousands of athletes each season—managing Customer.io campaigns, automated workflows, web portal updates, and registration communications across 22+ markets. Your precision ensures seamless registration cycles, your systems thinking keeps the machine running flawlessly, and your attention to detail means no athlete falls through the cracks. You execute with excellence. Through disciplined workflow management and operational rigor, you maintain the systems that drive Brodie's growth—ensuring emails deploy on time, automations trigger correctly, and every registration touchpoint reflects our premium positioning. You play a critical operational role without carrying the weight of creative strategy, allowing you to focus on what you do best: execution, consistency, and operational excellence. When someone asks, "How does Brodie's registration run so smoothly?", you're proud to say, "I made it happen." CORE RESPONSIBILITIES Registration Communications & Campaign Execution Execute all registration email campaigns via Customer.io: announcements, reminders, waitlist follow-ups, confirmation flows across 22+ markets. Manage push notifications and in-app messages aligned with registration cycles. Execute web popups via Wisepops for registration deadlines, payment plans, and promotional messages. Write email copy that drives conversions while maintaining brand voice. Coordinate approvals through established workflow (one week before launch). Ensure all communications align with current registration timelines and business objectives. Marketing Automation & Workflow Management Maintain automated email journeys in Customer.io: registration reminders, waitlist sequences, confirmation flows, player lifecycle communications. Ensure integrations between Customer.io, PlayerOne, and Brodie website function correctly. Manage segmentation and list hygiene to maintain deliverability and targeting accuracy. Troubleshoot automation issues and coordinate with the Marketing Automation team for technical support. Monitor automation performance and optimize workflows based on data. Document workflows and processes for team continuity. Web Portal & Content Updates Update PlayerOne web portal weekly: homepage graphics, registration deadlines, promotional content across all markets. Ensure the portal reflects current registration status across 22+ cities. Coordinate with Graphics Designer for weekly assets. Maintain visual consistency and timely updates as deadlines change. Execute updates quickly and accurately to avoid registration confusion. Tools Administration & Cross-Functional Coordination Serve as primary admin for Customer.io and Wisepops platforms. Coordinate with Social Media Manager on registration-related social posts. Collaborate with Graphics Designer for email visuals, web graphics, and popup assets. Work with the Analytics team to monitor registration health, campaign performance, and city-by-city metrics. Ensure all registration communications are coordinated across email, web, social, and in-app channels. Campaign Performance & Optimization Monitor email metrics: open rates, click rates, conversions. Track registration campaign performance and identify optimization opportunities. Report on campaign results to leadership. A/B test subject lines, send times, and content to improve performance. Maintain high deliverability standards through proper list management. Partnership & Perks Coordination Manage Player Perks partnerships: serve as touchpoint for ongoing relationships with local businesses. Coordinate partnership communications and promotional campaigns. Support partnerships team with marketing execution for co-branded initiatives. Maintain relationships with community partners tied to perks programs. REQUIREMENTS ...