Senior Manager, Sports Marketing Strategy at On Board Experiential

ABOUT ONBOARD SPORTS ADVISORY (OSA) Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value. ROLE SUMMARY The Senior Manager, Sports Marketing Strategy, is a senior advisory leader responsible for shaping and delivering high-impact sports partnership strategies for OSA clients. This role combines strategic consulting, executive client leadership, and internal team oversight. The Director serves as a trusted advisor to C-suite and senior stakeholders, guiding investment decisions across global sports partnerships while ensuring clarity, alignment, and measurable business outcomes. KEY RESPONSIBILITIES Strategic Advisory & Client Leadership • Act as a senior strategic advisor to clients across global sports and entertainment partnerships. • Lead the development of partnership strategies, valuation models, and executivelevel roadmaps rooted in insight, data, and brand objectives. • Craft and deliver compelling, brand-centric presentations that translate complex analysis into clear recommendations. • Support clients in analyzing, negotiating, and managing partnership contracts and rights-holder relationships. • Proactively identify client challenges, develop solutions, and align recommendations with OSA senior leadership. Partnership Strategy & Portfolio Oversight • Evaluate sponsorship and partnership opportunities across global properties, including mega-events such as the Olympic & Paralympic Games and FIFA World Cup. • Oversee the full partnership lifecycle, from opportunity assessment through activation frameworks and performance measurement. • Collaborate with analytics and insights teams on rights-holder valuations, sponsorship ROI, and effectiveness measurement. • Advise on the creation and optimization of sponsorship toolkits, databases, and internal governance models. Agency & Cross-Functional Leadership • Lead and mentor internal consulting teams, fostering a collaborative and high performance culture. • Manage multiple work streams and ensure timely, high-quality delivery across concurrent client engagements. • Coordinate with client-side and external agency partners (creative, media, PR, activation) to ensure integrated execution. • Provide guidance, coaching, and performance feedback to direct reports and project team members. Business Development & Thought Leadership • Contribute to new business development through proposal strategy, pitch development, and client presentations. • Support OSA thought leadership initiatives, including white papers, industry insights, and conference participation. • Maintain a strong point of view on trends shaping global sport, sponsorship, media, and entertainment. Agency Operations & Growth • Develop the business processes and systems necessary to strengthen the Sports Marketing Strategy unit and contribute to overall OSA growth, together with President and COO. • Support business operations across all client work, coordinating with other functional areas including Operations, Finance, Legal, Technology, and HR/People. QUALIFICATIONS • 5+ years of experience in sports marketing, sponsorship strategy, consulting, or agency leadership. • Demonstrated success advising brands or rights-holders on complex, multi-market partnership portfolios. • Experience working across global sports and entertainment ecosystems; mega-event experience a strong plus. • Strong strategic, analytical, and commercial acumen, including P&L awareness. • Exceptional writing, presentation, and executive communication skills. • Ability to navigate complex organizational structures and build trusted senior relationships. • Global experience and cultural fluency strongly preferred. EDUCATION • Bachelor’s degree required; MBA or advanced degree preferred. KEY COMPETENCIES • Strategic consulting and advisory leadership • Deep understanding of sports and sponsorship ecosystems • Client relationship and stakeholder management • Cross-functional and team leadership • Commercial judgment, measurement mindset, and analytical rigor • Curiosity, creativity, and a collaborative working style • Deep professionalism, coupled with an entrepreneurial, roll-up-your-sleeves approach ...