Senior Product Marketing Manager, Audience & Advertising at Genius Sports

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com. The Role - Senior Product Marketing Manager We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sportsbooks, broadcasters, and content owners. You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win. What You’ll OwnGo-to-Market Leadership • Own Ads GTM sprints and multi-surface narratives across product releases and solution launches. • Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions). • Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows). • Run structured launch checklists, readiness scorecards, and post-launch performance readouts. • Surface risks early with clear options and recommended actions. Positioning & Messaging • Lead positioning that clearly differentiates our Ads offering: • Deep integration into existing programmatic infrastructure • Exclusive, high-value sports audiences • Sports-based bidding and optimization tools • Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD). • Connect identity, privacy-safe targeting, contextual intelligence, and predictive analytics into one cohesive story. Thought Leadership & Category Development • Shape and articulate our POV across identity, adtech integration, AI-powered optimization, and sports data triggers. • Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance. • Partner with PR/AR to amplify cross-product narratives and elevate executive visibility. Sales Enablement & Segment Strategy • Build segment-specific toolkits for: • Brands & Agencies • Leagues & Teams • Sportsbooks/Operators • Broadcasters & Content Owners • Deliver discovery frameworks, objection-handling guides, ROI models, demo scripts, sports-moment playbooks, and broadcast/in-stream inventory strategies. • Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies. Insights, Performance & Enablement • Run disciplined win/loss analysis across identity graphs, creative platforms, and sports-specific adtech solutions. • Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts. • Integrate dashboards and real-time insights into customer-facing materials and analyst briefings. • Define and own Ads GTM KPIs, including: • Self-serve vs. managed-service mix • Product attach and adoption • Cross-channel activation • Time-to-first-value • Campaign adoption and retention by segment • Revenue and pipeline influence Cross-Functional Orchestration • Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams. • Influence without authority to ensure execution excellence across distributed stakeholders. • Act as the connective tissue between roadmap, narrative, and revenue. Required Qualifications • 5+ years of product marketing experience, with clear ownership of GTM strategy and execution. • 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology. • Proven track record of building and scaling successful go-to-market programs. • Strong cross-functional leadership and the ability to influence senior stakeholders. • Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives. • Analytical mindset with the ability to translate performance data into actionable insights. • Strong understanding of identity frameworks, privacy-safe targeting, analytics, cloud/on-prem data environments, and emerging adtech ecosystems. • Experience managing multi-channel GTM execution across owned and earned channels. • Bachelor’s degree required; MBA preferred. • Willingness to travel (~25%). Who You Are • Strategic but hands-on—you move easily between big-picture narrative and tactical execution. • Commercially minded and outcome-driven. • Comfortable in fast-moving, evolving environments. • Pragmatic, direct, and solutions-oriented. • Energized by the intersection of sports, data, identity, and advertising technology. ...