William & Mary - Associate Athletics Director for Sports Analytics at Peak Scouts
Job Description
Peak Scouts is recruiting on behalf of William & Mary for an Associate Athletics Director for Sports Analytics in Williamsburg, Virginia. This senior leader will build and run the department's data, analytics, and AI strategy across all 23 NCAA Division I varsity sports, turning recruiting, performance, resource, and academic questions into tools coaches and administrators use every day.
About the Role
The Associate AD for Sports Analytics leads analytics and technology for William & Mary Athletics. The role partners with coaches, executive staff, and University IT to drive smarter decisions in recruiting, competition, and operations, while protecting student-athlete privacy and meeting University, conference, and NCAA requirements. This leader will also serve as the department's liaison to a proposed Sports Analytics minor planned for Fall 2027.
Key Responsibilities
- Strategy and Leadership (25%): Set the department-wide analytics and technology strategy, advise executive staff, and serve as liaison to the proposed Sports Analytics minor.
- Recruiting and Roster Analytics (20%): Build recruiting analytics, support roster, scholarship, and NIL planning, and apply AI-assisted evaluation with human review and privacy safeguards.
- Competitive and Performance Analytics (15%): Support opponent scouting, game planning, and training-load insights from wearable, video, and biometric data.
- Data, Technology, and AI Governance (15%): Partner with University IT on data architecture, create a responsible AI framework, and chair athletics data governance under FERPA, HIPAA where applicable, and NCAA and conference rules.
- Business and Operational Analytics (15%): Build executive dashboards, support budgeting and forecasting, and deliver an annual impact report.
- Staff and Vendor Management (10%): Supervise analytics staff and students, manage the technology budget and vendor contracts, and represent Athletics on University committees.
Required Qualifications
- Bachelor's degree in analytics, statistics, data science, computer science, sport management, business, or a related field.
- Progressively responsible experience in collegiate or professional sports analytics, sports technology, performance science, or athletics administration.
- Ability to build credibility with coaches and translate between athletics and technical teams.
- Experience leading cross-functional projects.
- Working knowledge of business intelligence, data visualization, and the capabilities and risks of AI.
- Strong written and verbal communication skills.
- Experience managing staff, budgets, or vendors.
Preferred Qualifications
- Master's degree in a relevant field.
- Multi-sport experience, including recruiting analytics and opponent scouting.
- Proficiency with SQL, Python or R, cloud data platforms, and modern BI tools.
- Experience applying machine learning, generative AI, computer vision, or forecasting to sports.
- Familiarity with NCAA and conference rules and FERPA.
Working Conditions
- Regular attendance at practices, competitions, and recruiting events.
- Availability for evenings, weekends, holidays, and travel.
- Full-time, restricted-term position, subject to available funding.
- A 12-month probationary period and background check apply.
Details
Location: Williamsburg, VA (on-site)
Job type: Full-time, restricted term
Salary: Up to $125,000, based on experience and internal alignment
Application deadline: Open until filled
How to Apply
Click Apply to submit your application through Peak Scouts. Please include a resume and cover letter. Shortlisted candidates will also be asked to complete William & Mary's official application.
About Peak Scouts
Peak Scouts is a leadership consulting and executive search firm for college athletics and sports organizations. We partner with athletic departments to find, screen, and place leaders and coaches.