Senior Analyst, Customer Data & Insights at Arizona Cardinals

Position: Senior Analyst, Customer Data & Insights – Full Time/Exempt Department: Business Intelligence Reports to: Senior Director, Business Analytics Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.). Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League.  Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community. If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what’s happening here. Job Summary: The Customer Data & Insights Analyst plays a critical role in connecting customer data across systems to drive marketing effectiveness, revenue growth, and customer engagement. This role serves as a strategic partner to Marketing, Sales, and Business Intelligence by translating complex data into actionable insights and scalable solutions. This individual will bridge the gap between frontend systems (e.g., Salesforce, Marketing Cloud) and backend data architecture, ensuring that customer data is accessible, accurate, and actionable across the organization. Primary Job Duties: The Senior Analyst, Customer Data & Insights will have the daily responsibilities including, without limitation, of the following: • Customer Data Strategy & Integration • Work across multiple data systems and the data warehouse to support a unified customer data strategy • Write complex SQL queries across integrated data sources to enable analysis, segmentation, and activation • Support system integration efforts and contribute to the development of a single, connected view of the customer • Develop a deep understanding of the organization's customer data ecosystem, including ticketing, CRM, marketing platforms, and third-party data sources • Integrate and analyze data from systems such as Salesforce, Marketing Cloud, ticketing platforms, merchandise, and league-provided datasets • Partner with Data Engineering to support data pipelines, transformations, and data model design • Support the development and maintenance of a unified customer view across systems • Marketing Partnership & Enablement • Act as the primary data liaison to the Marketing team • Support the creation and optimization of audiences and data extensions within Marketing Cloud • Translate marketing needs into scalable data solutions (segmentation, targeting, campaign measurement) • Enable self-service marketing capabilities while providing SQL support for more complex use cases • Ensure data is structured to support efficient, drag-and-drop campaign execution • Salesforce Data Understanding • Maintain a strong working knowledge of Salesforce data structures (objects, relationships, key fields) • Collaborate with the CRM Administrator on data architecture and enhancements • Extract, interpret, and validate Salesforce data via backend systems (SQL/data warehouse) • Analytics & Reporting • Build and maintain dashboards and reports in Power BI to support Marketing, Sales, and leadership • Deliver insights on customer behavior, campaign performance, and revenue opportunities • Support Sales through reporting, enrichment insights, and training on available data tools • Communicate insights at both high-level strategic and detailed operational levels • Cross-Functional Systems Knowledge • Serve as a subject matter expert on how various platforms contribute to the customer data ecosystem, including: • Data collection tools (e.g., forms, sweepstakes platforms) • Marketing and engagement tools • Data enrichment providers • Help evaluate and integrate new tools and data sources • Document data flows and system interactions to improve transparency and usability • Ad Hoc Analysis & Data Support ...