Senior Manager, Data Strategy at Genesco Sports Enterprises

Senior Manager, Data Strategy

Company:

Genesco Sports Enterprises

Location:

New York, NY

Department:

Data Strategy

Category:

Brand Consulting

Position Type:

Full-time

About Us

Genesco Sports Enterprises is a dynamic and innovative firm specializing in sports marketing solutions. We work with leading brands to create impactful and data-driven marketing strategies. As we continue to grow, we are seeking a Senior Manager, Data Strategy to own our sponsorship measurement and analytics practice for a major brand portfolio.

Job Description

This role turns sponsorship data into clear, defensible recommendations for some of the biggest brands in sports. The candidate will own a proprietary, multi-brand sponsorship valuation model end to end, from the underlying data pipeline through the final client-facing slide, and must be as comfortable building and troubleshooting a Tableau Prep flow as presenting the strategic story it tells to senior client stakeholders. This is a hands-on technical and strategic role: the candidate builds the pipeline, owns the model, and leads the room. The ideal candidate is also a modern, efficient operator: someone who uses AI tools to work faster and smarter, not just someone who can run a dashboard. This role also manages and mentors junior analysts.

Responsibilities

*Model & Data Pipeline Ownership*

·      Own and maintain a proprietary, multi-brand sponsorship valuation model end to end, including architecture, custom weighting, benchmarking, and cost-efficiency inputs.

·      Build, document, and troubleshoot Tableau Prep flows that blend disparate data sources (media exposure, survey, market share, social, broadcast, ticketing data) into clean, analysis-ready outputs.

·      Develop and maintain Python-based data integrations (API connectors, automated data pulls) and advanced Excel models, including ROI and incremental sales analyses.

·      Build documentation and repeatable processes so the model’s logic, data lineage, and refresh cadence don’t live in one person’s head. This is a standing priority for this role.

*Strategic Analysis & Client Presentation*

·      Translate complex data into client-ready presentations and defensible strategic recommendations (property evaluations, renewal recommendations, RFP support), from single-team deep dives to league-wide landscapes.

·      Lead recurring reporting across multiple accounts (seasonal recaps, quarterly dashboards, scorecards) and independently manage senior client stakeholder relationships with little day-to-day oversight.

·      Identify the audience and the “so what” for every deliverable before building it. This role is expected to operate at a strategic level, not just produce data.

*AI-Enabled & Modern Analytics*

·      Use AI tools (e.g., Claude) to accelerate analysis, prototype models, and automate reporting workflows.

·      Proactively identify where AI and automation can replace manual, repetitive work across the team’s reporting.

*Team & Project Leadership*

·      Mentor and review the work of junior analysts; develop their technical and strategic skills.

·      Manage a pipeline of evaluation requests, model fixes, and data gaps; set priorities with account leads.

·      Partner with data vendors and research providers on data quality, dashboards, and new sources.

Requirements

*Required*

·      Bachelor’s degree in Statistics, Data Science, Business Analytics, Economics, Marketing, or a related field.

·      5\+ years of experience in sports, media, or marketing analytics, research, or insights, including direct ownership of a complex data model or reporting pipeline.

·      Hands-on, advanced experience with Tableau Desktop and Tableau Prep, able to build and debug pipelines independently, not just consume dashboards.

·      Advanced Excel (complex formulas, model-building); strong PowerPoint.

·      Working knowledge of Python and/or SQL for data integration and automation.

·      Practical, hands-on experience using AI tools (e.g., Claude, ChatGPT) in day-to-day analytical work.

·      Strong strategic and narrative skills, with a demonstrated ability to turn data into a clear, client-ready story and defend it to senior stakeholders.

·      Prior experience managing or mentoring junior team members.

*Strongly Preferred*

·      Familiarity with sponsorship measurement sources and vendors (e.g., Relo Metrics, Nielsen, fan/consumer survey platforms).

·      Experience owning a client-facing analytics practice with minimal senior oversight.

Salary Range:

$90,000 - $115,000

How to Apply

Interested candidates should apply online through the Genesco Sports Enterprises Careers page at gsesports.com/careers, listed under the Brand Consulting section.

Genesco Sports Enterprises is an equal opportunity employer and welcomes candidates from all backgrounds to apply.

Note: Only shortlisted candidates will be contacted for an interview.