Senior Software Product Analyst - Martech at bet365

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.

Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.

You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.

This role is eligible for our hybrid work from home policy.